Bike Walk Mississippi, our bicycle and pedestrian advocacy nonprofit, has been working on a new campaign for a while now to increase awareness and safety for bicyclists in Mississippi, and the group is ready to launch their effort statewide. Bike Walk Mississippi is trying to raise $5,000 by the end of the year so they can take this campaign to the next level and start producing a series of statewide PSAs, similar to those of the People for Bikes campaign, including viral videos, posters, postcards and radio spots. Representatives for the campaign will seek out advertising space and will be printing and distributing “I Share the Road” bumper stickers, Mississippi bike law pocket guides and educational materials to people free of charge throughout the state.
What Is the “I Share the Road” Campaign?
The “I Share the Road” campaign is a two-pronged effort to target motorist to change the perception they have of bicyclists on the road and to encourage mutual respect between motorists and cyclists. The campaign is a reminder that people who ride bikes are also someone’s daughters and sons, husbands and wives, mothers and fathers. Your support of this campaign will launch a statewide education and awareness effort for sharing Mississippi’s roads. Please help Bike Walk Mississippi produce and distribute these resources. Support increased bicycle and pedestrian safety in Mississippi by donating online at IShareTheRoadMS.
Giving Tuesday: December 2
December 2 is becoming known as Giving Tuesday, a national day of giving named after the popular Black Friday. Giving Tuesday has become a day when people around the nation give to charity and help spread the word over social media. Bike Walk Mississippi will be promoting its “I Share the Road” campaign December 2 on the Indiegogo website, which is like Kickstarter but for nonprofits, and throughout the end of the year in order to reach its goal.
What Will Your Donation Go Toward?
Your donation will allow Bike Walk Mississippi to:
Print thousands of Mississippi bicycle laws “POCKET GUIDES” with the “3 Feet State Law” spelled out in detail … great to keep in your wallet or saddle bag.
Expand bicycle education programs to law enforcement officials.
Purchase and distribute “I Share the Road” stickers free throughout Mississippi.
Create over 2,000 postcards to distribute at bicycle, fitness and outdoors shops targeting cyclists and at participating gas stations, rest areas and coffee shops to target motorists.
Acquire advertising space and gain TV and radio exposure by producing and distributing safety public service announcements and raising awareness of the “I Share the Road” message.
Expand the isharetheroad.org website to a standalone page with increased opportunities for real people to share their stories and sign the online pledge.
Hold additional photo shoots throughout the state showing real Mississippians of all shapes and sizes who ride their bikes.
Help get the “I Share the Road” campaign message in front of elected officials, city leaders, cyclists and motorists.
There Will Be Prizes!
Make a donation through the campaign and you’ll be eligible for prizes including bicycle tire repair kits, GU energy gel, a year’s subscription to your choice of Bicycling Magazine, Momentum Mag or Bicycle Times, copies of JoyRide by Mia Burk of Alta Planning, etched bicycle pint glasses, Bike MS T-shirts, a limited-edition BWM Jersey, “I Share the Road” bumper stickers, “3 Feet Law” pocket guides, membership to Bike Walk MS and, the grand prize, two integrated, rechargeable, anti-theft Sparse Bike lights made by a Mississippi native and named in Bicycling Magazine’s 2013 top gifts guide!
This Christmas, you can make a Bike Walk Mississippi donation in someone’s name and print out an honor card to give them in time for Christmas! Bike Walk Mississippi is a registered charity – so all gifts made by December 31 are tax-deductible. Help support Bike Walk Mississippi’s efforts to build a more bike-able and walkable Mississippi.
Don’t Forget to Share!
As this nonprofit relies on donations, please remember that even one forwarded email or one share on Facebook and other social media can help tremendously. The best way to make this campaign effective is for people who believe in the cause to share it with friends. Please help Bike Walk Mississippi to raise $5,000 by the end of the year to launch the “I Share the Road” campaign all over the state!
Sign the Pledge!
Don’t forget to sign the “I Share the Road” pledge to show your commitment to building a mutual respect on the roads. It starts with us! Visit isharetheroad.org to sign the pledge today.
Make a difference for your cyclists around Mississippi today at IShareTheRoadMS!