Giving Tuesday Archives - Crooked Letter Cycling

Bicycle and Pedestrian Safety Campaign: Give to a Good Cause

By | Cyclocross, Mountain Bikes, Racing, Road Riding, Triathlons, Women's Cycling | 4 Comments

Safer Streets Giving Tues FBBike Walk Mississippi, our bicycle and pedestrian advocacy nonprofit, has been working on a new campaign for a while now to increase awareness and safety for bicyclists in Mississippi, and the group is ready to launch their effort statewide. Bike Walk Mississippi is trying to raise $5,000 by the end of the year so they can take this campaign to the next level and start producing a series of statewide PSAs, similar to those of the People for Bikes campaign, including viral videos, posters, postcards and radio spots. Representatives for the campaign will seek out advertising space and will be printing and distributing “I Share the Road” bumper stickers, Mississippi bike law pocket guides and educational materials to people free of charge throughout the state.

What Is the “I Share the Road” Campaign?

The “I Share the Road” campaign is a two-pronged effort to target motorist to change the perception they have of bicyclists on the road and to encourage mutual respect between motorists and cyclists. The campaign is a reminder that people who ride bikes are also someone’s daughters and sons, husbands and wives, mothers and fathers. Your support of this campaign will launch a statewide education and awareness effort for sharing Mississippi’s roads. Please help Bike Walk Mississippi produce and distribute these resources. Support increased bicycle and pedestrian safety in Mississippi by donating online at IShareTheRoadMS. Read More